A loyalty card is simply a printed card of any shape or size that track how many purchases a customer makes with you or your business. The company would then give its loyal customers rewards depending on how many purchases they’ve made, which encourages them to continue being repeat buyers.
Loyalty cards benefit everyone – both the business offering the scheme and the customers. By providing a loyalty scheme/card you will be encouraging customers not just to spend but to spend more often, and your customers will be getting great deals from a brand they love!
You may have already gained the trust of your customers; however, positive recognition makes the customer feel good which in turn makes them more likely to shop with your brand or company. Moreover, who doesn't love a loyalty perk from their local coffee house or barber - positive recognition = positive sales!
If you choose to customise your loyalty cards, you can offer incentives that you know (from your prior customer research) your customers will love, and therefore they’ll fulfil the necessary hoops to receive that reward. For example, a coffee House offering customers a free muffin with every 10th cup of coffee they buy.
Once you’ve printed your loyalty cards and gotten your hands on a loyalty card stamp, all that’s left is to offer them out to customers when they’re in your store (and we can assure you, they aren’t likely to say no).
After this, your loyalty scheme is pretty much self-sufficient. Customers will simply bring their cards back, and you stamp them according to your offer – voila!
If you chose to go with a loyalty card printing over digital schemes or personalised apps, setting up is not going to break the bank. Our excellent design team have even created a few customizable loyalty card templates if you haven’t got the time or resources to design your own professionally.
Introducing a loyalty scheme is a great way to give your business an edge over your local competitors. A competitor’s new offer may sway some customers, but if they’ve been working towards building points or stamps on your loyalty card, they’ll most likely stay with you.
How Do Loyalty Cards Benefit Consumers?
If you make sure your loyalty incentives are desirable to your target audience, loyalty cards are fantastic from a customer point of view too! It’s an added reward from loyally shopping with a store or brand that offers a scheme like this.
Surprise surprise! According to Technology Advice, consumers are 82.4% more likely to shop somewhere with a loyalty scheme and they even actively seek out shops that do! So, perhaps failing to offer these kinds of incentives could be keeping customers away…ekk!
Customer experience has never been so important for your company marketing. Making sure that your customers' journey is as low effort as possible has massive benefits to customer retainment. Analyst firm Gartner’s studies state that 94% of customers would buy again from a company which offered them a low-effort experience, and 38% would even pay more for an effective & simpler service.
With loyalty cards, all the customer has to do to redeem their rewards is to bring their card with them when they visit your business — making this the ultimate, low-effort marketing tactic.
When a customer has been going into your store or café and regularly getting points or stamps on their card. Here is the follow-up trick - Once your customer has filled their card, there are then rewarded instantly which leads to instant gratification. This type of quick access to rewards makes for fantastic motivation for your customer to start the cycle again and continue to buy from your business loyally.
A key aspect of loyalty cards marketing for customers is the feeling that by having a loyalty card they’re getting a better deal than they might otherwise be getting. Ever wondered why sales and outlet retailers work so well - Bingo! Rewards make customers feel like they’re getting more for their money, even if it means spending more to get those rewards.
So, lets quickly recap all the excellent benefits of loyalty cards for your business.
However, is it worth it? Yes, because even increasing your customer retention levels by just 5% can improve revenue by 25-95%.
Are you ready to make your rewards scheme? Get in touch with our Design team today to have your own personalised design or to use one of our free templates! Lastly, we have put together a mood board of a few great designs to inspire you & to help get those creative juices flowing.
We’d love to see your loyalty print creations. Be sure to tag us on Instagram & Twitter using @printformsltd or #Printforms for a chance to be shared.